New Reach
Redesigned New Reach's EdTech website, improving clarity, UX/UI, and user flow while clearly communicating their mission.
Product Vision
What we wanted users to feel and accomplish.
Clarify product messaging and improve the user journey so educators and stakeholders can quickly understand value and take action.
Challenge We Had to Solve
The friction points that were hurting clarity, trust, or conversion.
The previous site buried key value propositions and lacked a clear content progression, creating confusion about offerings and outcomes.
Strategic UX Response
How I translated insight into interaction, hierarchy, and decisions.
I reframed page structure around user questions: what this is, who it helps, and why it matters. I redesigned page sections with clearer hierarchy, stronger visual signposts, and purposeful CTA placement to support decision-making.
Outcome / Impact
- Improved comprehension of product positioning
- Smoother navigation across key decision pages
- More strategic alignment between brand message and UX flow